Technical SEO Services That Build a Stronger Foundation for Search.

Technical SEO is the work of making sure search engines can discover, crawl, render and index your pages efficiently. It covers site structure, crawl access, indexing signals, page performance, structured data and other behind-the-scenes factors.

Typically a technical audit, crawling and indexing review, XML sitemap and robots.txt checks, canonicalisation and duplicate content, architecture and internal linking, performance and Core Web Vitals, JavaScript rendering, structured data, mobile usability, migration support, and ongoing monitoring. The exact scope depends on your site and goals.

It is a structured review of your website's technical setup to identify issues that may affect crawling, indexing, structure, performance and how search engines understand your content. A good audit prioritises findings by impact and explains what to fix first, instead of listing every warning.

Crawling is when a search engine accesses a page. Indexing is when it processes the page and stores it so it can be shown in results. A page can be crawled but not indexed, and a page that is blocked from crawling can sometimes still appear in an index without its content being read.

There are several possible reasons: a noindex directive, canonical tags pointing elsewhere, blocked access, weak internal links, duplicate or low-value content, rendering problems, or simply that the page is new. Checking the page in Google Search Console and reviewing the technical setup helps narrow it down.

Robots.txt tells crawlers which URLs they may or may not request, so it controls crawling. A noindex directive tells search engines not to include a page in their index, so it controls indexing. A noindex tag can only be seen if the page is crawlable, so the two need to be used carefully together.

Core Web Vitals are a set of measurements of real-world user experience: loading performance, responsiveness to interaction and visual stability. They are one of many signals, and improving them mainly benefits visitors. They don't guarantee higher rankings.

Page experience, including speed, can be one of many factors, and slow pages can frustrate visitors and reduce conversions. Speed alone rarely overcomes weak relevance or content, so we treat it as one part of a wider picture.

Sometimes, when technical issues are what is holding a site back. But technical SEO alone won't solve every organic search problem. Content relevance, authority and competition also matter, so we assess the cause before recommending fixes.

It depends on how often your site changes. Many sites benefit from a thorough audit at the start and periodic checks afterwards, with more frequent monitoring for large, fast-changing or ecommerce sites, and before and after redesigns or migrations.

Often some development access is needed to implement fixes, depending on your platform. We can provide clear recommendations for your developers and, where the agreed scope and access allow, implement changes ourselves. Not every issue can be fixed without access to the site's code or settings.

Typically a URL inventory, redirect mapping, canonical and sitemap updates, pre-launch testing and post-launch monitoring for lost URLs, errors and indexing changes. Planning before the move is the most important part, because it helps existing pages and signals carry across.